Our work

Some of our most recent work

 

    • Honda
    • Results
    • Our campaign is new to market, but we've big hopes.
    • 6.5 second strategy
    • Hondas are created in the innovative, questioning minds of brilliant engineers. They are the marriage of clever thinking and joyful design.
    • Global Brands/FIFA
    • Results
    • Early retail buy-in of the brand globally, including Wal-Mart.
    • 6.5 second strategy
    • Create an iconic launch campaign with unviversal appeal to sell the concept of Fifa Collections to potential retail parties around the world.
    • Honda CR-V
    • Results
    • 55% increase in market share, 25,000 website hits, 2,500 consumer generated soundtracks.
    • 6.5 second strategy
    • Demonstrate the CRV's urban versatility while the competition is focused on/off-road.
    • Lindt
    • Results
    • Overtaken Nestle as Australia's number two chocolate brand after Cadbury.
    • 6.5 second strategy
    • Lindt product range was displayed in a number of mediums to demonstrate Lindt's expertise and authority in innovative chocolate making.
    • Vitasoy
    • Results
    • A positive shift in critical brand health measures including highest rated NPS brand in the category.
    • 6.5 second strategy
    • Answer the obvious question.
    • Honda
    • Results
    • Honda achieved number two position in overall environmental credentials of all automotive brands in Australia.
    • 6.5 second strategy
    • Sick of 'greenwashing' consumers, the campaign demonstrated and reinforced, for all green-conscious consumers, that Honda's petrol i-VTEC, hybrid and hydrogen engines are all working towards
    • Kraft Veggie Pourover
    • Results
    • Through trusted Social Media influencers, the campaign engaged an audience of over 70,000 people through social media channels.
    • 6.5 second strategy
    • Facilitate online conversation amongst food enthusiasts around product sampling and ways to use the new range of products.
    • Kraft Oreo
    • Results
    • Campaign period sales up 111% (the best ever four weeks in Oreo's history).
    • 6.5 second strategy
    • Bring to life the fact that Oreo allows you to play with your food.
    • Honda Civic Type R
    • Results
    • Sales were 26% above sales objective with 90,388 website visits (39% above objective).
    • 6.5 second strategy
    • Strengthen the Honda Type R link to its Formula One heritage.
    • Greenpeace
    • Results
    • 13,000 visits to the website on the campaign day, therefore a 1200% increase in traffic.
    • 6.5 second strategy
    • In line with the disruptive nature of the Greenpeace action, a disruptive media solution was sought. Full page OTPs were booked for a full day appearance (24 hours on August 5th).
    • BP Ultimate
    • Results
    • 1000% increase in site traffic on event day.
    • 6.5 second strategy
    • Used online mediums to educate the consumer about ground breaking new deisel fuel.
    • Government of S.A.
    • Results
    • Currently live.
    • 6.5 second strategy
    • The SA Government Office for Women wanted to demonstrate what lines in relationships should not be crossed.
    • Air Austral
    • Results
    • Achieved 64% booking capacity at launch.
    • 6.5 second strategy
    • To make a small, unknown, unproven carrier feel established, confident and familiar by aligning with Parisienne sophistication.
    • Greenpeace
    • Results
    • 63% above target with a ROI of $4.23 against a budgeted $1.66 ROI.
    • 6.5 second strategy
    • We leveraged the emotional appeal of endangered animals to inspire increased donation to help protect forests.